SHEEP: How the Wii U Launch Saved Gamestop

We have all seen the fantastic sales figures the Wii U received this December (and if you haven’t, don’t look at them). The first next-gen system on the market sold an incredible 460 thousand units!

Sure, it was outsold by the Xbox 360 (1.4 million), the PS3 (650 thousand), the 3DS (1.25 million), the original Wii (475 thousand), and the original DS (470 thousand); but the good news is that now four hundred and sixty thousand people are enjoying their new Wii U’s and marveling at its excellent update progress bar.

Sure, some of the anti-Nintendo brigade might say those numbers are “pitiful” and “signs of severe problems with Nintendo, especially compared to the 604 thousand the Wii did in its first December”; but they are simply haters that can’t see just how big a success the Wii U is. Just listen to it straight from Nintendo’s mouth:

 

“Wii U Hardware Sales Surpass Wii Sales by More Than $30 Million through First Six Weeks”

- Nintendo of America

 

That is ironclad proof of the success of the Wii U. It managed to move more money than the original Wii, which means that being more expensive than the Wii was actually a good thing! Who would have thought a $350 system would move more money than a $250 one? But don’t take just Nintendo’s word for it:

 

Our [...] Wii U Launch, [...] a decline in store traffic [...] As a result, GameStop expects its fourth quarter 2012 earnings per share results to be at the low end of its current guidance range. [We would have gone out of business this holiday season if it wasn't for the Wii U]

- Gamestop (with some slight rewording/additions for clarity, changes in brackets)

 

Just take a look at Gamestop.

Everyone’s favorite “I hate this place, it’s such a rip-off” game shop has recently gotten in some trouble, with hundreds of stores closing, plunging sales, and it’s resale business dropping by double digit numbers.

But the Wii U obviously changed that! Instead of going towards bankruptcy, they are going to to the “low end of its current guidance range” (and then towards bankruptcy).

And then, when all the people return their Wii U’s because they don’t want them anymore; Gamestop can actually charge more for a used Wii U than a new one, because the eShop games that people buy there are stuck to the console and not their Nintendo Network ID; meaning that if you buy a used Wii U, you might find some free games inside!

The value of the Wii U just keeps going up, and it’s your loss for not having one (or selling one to Gamestop).

About the author: The Sheep is a die-hard Nintendo fanboy. Having grown up with Nintendo games, he can’t imagine how anyone can not like Mario and the classic Nintendo franchises. He owns a full collection of Nintendo plushies which he poses accordingly.

About these ads

One response to “SHEEP: How the Wii U Launch Saved Gamestop

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s